Paint The Town Pink

It’s that time again. October is rolling around. That means pumpkins, children dressed up for Halloween and the cool crisp air of autumn afternoons. These are all things I look forward to every year. But for me, as a breast cancer patient, October is tainted with a million pink reminders of my disease. It has already begun. Store shelves are filled with items bearing the infamous pink ribbon, promising to donate a portion of the proceeds from the sale to either Susan G. Komen or some unknown cancer foundation. To the average person this seems wonderful, but to a large number of young breast cancer patients like me, this is highly depressing and offensive.

There are a few reasons that I despise the pink ribbon and its message, the first being that it’s a constant, in-your-face reminder of the most horrible thing that has ever happened in my life. Imagine if every year for an entire month, domestic violence or rape victims were bombarded with the face of their attacker. It may seem like a harsh comparison, but that’s just how it feels to be a breast cancer patient in October. Another reason I am offended by the pink ribbon is that I disagree with what it represents. The awareness campaign began in 1985 and was started by AstraZeneca, a drug company which manufactures the breast cancer drugs Arimidex and Tamoxifen. It made sense back then. In 1985 we needed awareness. It’s now 2010 and unless you live in a hobbit hole I’m pretty sure you’re well aware of breast cancer. What we need today is a real, non-toxic, tangible treatment and cure. And possibly my biggest reason for being against the pink ribbon is the sheer exploitation of my illness. Companies slap the pink ribbon on their product as a way to boost sales by playing on people’s emotions and fears. The percentage of the sale that actually goes to cancer organizations is tiny at best.

But, while there are many organizations that aren’t directly helping cancer patients, there are also several that are. My absolute favorite is The Pink Daisy Project. Founded by Debbie Cantwell who is a breast cancer survivor and fellow member of the YSC, The Pink Daisy Project has been able to help countless women all over the country with everyday necessities like housecleaning, groceries and prescription costs and was a recent recipient of a Pepsi Refresh grant. And when Debbie heard about a young woman who was about to be homeless just 2 days after receiving chemotherapy, she decided to help her even though she had no donation money left. With the help of the YSC sisterhood, Debbie’s Pink Daisy Project was not only able to keep this woman from being evicted, but also received enough donations to continue to help other women in need. They even sent me free hats when I started to lose my hair. If you really want to help a woman with breast cancer, leave the pink soup can on the shelf and consider donating directly to this great organization.

And speaking of the YSC, it wouldn’t hurt to donate to them as well. The Young Survival Coalition is an organization dedicated entirely to young women (under 40) with breast cancer. The YSC was the very first resource I found as a newly diagnosed patient and it has been an invaluable tool in guiding me through this journey. I have conversed with countless women through the YSC forum, all of whom I consider to be friends, though we’ve never met. We share something that only women with breast cancer can understand and I wouldn’t be the informed and well adjusted person that I am today without their support. There is also a great organization that I just learned about today called Movable Feast, who provides free meals to people living with AIDS and other life-challenging conditions, such as cancer. It may sound simple, but fulfilling a basic need by providing a meal can be the difference between a good day and a bad day for someone dealing with cancer.

These are just an example of some of the wonderful groups that are directly helping women with breast cancer in real time. When you donate to them, you know exactly where your money is going and you’re able to see real results. As a young breast cancer patient on the front lines of this disease, I’d much rather see people supporting these organizations rather than buying a pink water pitcher. Please think before you pink!